Managed Corporate Book Clubs Produce Measurable Results
Harvard Business Review reports that the most effective training programs are voluntary, and "spark engagement, increase contact among different groups, or draw on people’s strong desire to look good to others." Book Clubs are an easy, affordable way to do all these things, but how do you measure results? Grow Pros Training Specialists help you build a successful book club, with measurable results, in three easy steps;
We work with you to set goals, select books, and assess your audience. We create marketing pieces, invite members, manage registrations, set up servers, create discussion groups and design a reward system for interactions.
We host the book club, take attendance, facilitate communication, record and transcribe the meeting in its entirety, and report each idea presented, who presented it, and its level of audience support.
We bring it all together by comparing your goals to the results and submitting management reports. We keep employees engaged with newsletter style reports. We make adjustments based on the results and do it again!
Choosing the right book is critical; it must align with both corporate and individual values for your club to succeed. One option is to consider selecting current bestsellers. This choice helps guarantee the widest audience possible for the enthusiastic reader to discuss the book. Check out our running list of top sellers from The New York Times Best Selling Business Books list.
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